Get the only point of sale that gives you <highlight>more</highlight>

Узнайте, как настроить менеджер рекламы Facebook, выбрать аудиторию, бюджет, цели и отслеживать результаты рекламы в Meta.

","seo",{"_214":261,"_155":-5,"_156":228},"authorV2",{"_214":255,"_256":257,"_258":259,"_260":38},"metafields",[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,248,-5],"imageUrl","https://cdn.shopify.com/b/shopify-brochure2-assets/0857e2e046ca1057073ed69b6eb3da73.jpg","imageAltText","Синий флакон-дозатор на экране смартфона и панель Sales с курсором.","imageClass","createdAt","24 мая 2026 г.","createdAtRaw","2026-05-24","modifiedAt","modifiedAtRaw",{"_214":249,"_250":238,"_251":252,"_253":-5,"_254":-5},"Metafield","value","key","share_image_cdn","reference","references","ArticleAuthor","name","Команда Shopify","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","SEO","validated","Image","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/56347b2fdbb7ac55a3795bc3c6d49859.png0_e52ab238-f2ef-4e10-bb5c-b3a18bf58417.jpg?v=1779689225","altText","width",1848,"height",782,"gid://shopify/Article/569106104376","seo-checklist-online-store","SEO-чеклист: 50 советов по поисковой оптимизации вашего сайта (2026)","2026-05-24T11:29:00Z",{"_214":263,"_11":284,"_265":282,"_266":267,"_268":285},[262,149],"Это чеклист из 50 пунктов поможет вам освоить тонкости поисковой оптимизации для сайтов и интернет‑магазинов. Узнайте, как настраивать сайт, подбирать ключевые слова, проводить внутреннюю оптимизацию, улучшать технические параметры и выстраивать линкбилдинг.","

Это чеклист из 50 пунктов поможет вам освоить тонкости поисковой оптимизации для сайтов и интернет‑магазинов. Узнайте, как настраивать сайт, подбирать ключевые слова, проводить внутреннюю оптимизацию, улучшать технические параметры и выстраивать линкбилдинг.

",{"_214":261,"_155":-5,"_156":276},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,283,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/704d046d884039ffa220ae1bccbf0028.jpg","Парящий матовый 3D-блок со светящейся галочкой на ярком градиентном фоне",{"_214":249,"_250":281,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image10_7e9a71d1-4448-428c-90a7-c0a3cede4349.jpg?v=1779708558",1040,"gid://shopify/Article/569130123320","affiliate-marketing-for-beginners","Партнерский маркетинг для начинающих: пошаговое руководство","2026-06-08T10:25:00Z",{"_214":263,"_11":302,"_265":298,"_266":267,"_268":285},[262,149],"Готовы попробовать партнерский маркетинг? В это руководстве рассказываем, как найти нишу, партнерскую программу и заработать первую комиссию.","

Готовы попробовать партнерский маркетинг? В это руководстве рассказываем, как найти нишу, партнерскую программу и заработать первую комиссию.

",{"_214":261,"_155":-5,"_156":292},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,301,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/cf056eab8148a0856e195b3e859db64f.jpg","оранжевая стрелка вверх, выходящая из фиолетового круга, на тёмно-фиолетовом фоне","8 июн. 2026 г.","2026-06-08",{"_214":249,"_250":297,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_88df64b9-cdbd-45a5-832c-2a0e3930a476.jpg?v=1781061658","gid://shopify/Article/569130254392","create-facebook-business-page","Бизнес-страница в Facebook: как создать и оптимизировать","2026-06-08T11:09:00Z",{"_214":263,"_11":317,"_265":315,"_266":267,"_268":269},[262,149],"Создайте бизнес-страницу в Facebook, чтобы продвигать свой бизнес и напрямую общаться с покупателями. Узнайте, как настроить её шаг за шагом.","

Создайте бизнес-страницу в Facebook, чтобы продвигать свой бизнес и напрямую общаться с покупателями. Узнайте, как настроить её шаг за шагом.

",{"_214":261,"_155":-5,"_156":309},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,316,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/2e8665e9b689f88a91369e9d371a338f.jpg","Открытый ноутбук на белом столе.",{"_214":249,"_250":314,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/FB_Business_Page_Feature_d5d5e6ef-51d9-4af2-b8a4-86c8bb7e26d9.jpg?v=1781003363","gid://shopify/Article/569130319928","linktree-alternatives","5 лучших альтернатив Linktree для ссылки в био","2026-06-08T11:18:00Z",{"_214":263,"_11":332,"_265":330,"_266":267,"_268":269},[262,149],"Узнайте, какие альтернативы Linktree предлагают больше возможностей для создания страницы со ссылками в био социальных сетей.","

Узнайте, какие альтернативы Linktree предлагают больше возможностей для создания страницы со ссылками в био социальных сетей.

",{"_214":261,"_155":-5,"_156":324},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,331,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/702364a82717fe3da8be05a9f604c25b.jpg","Золотая цепь на градиентном желтом фоне.",{"_214":249,"_250":329,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/Linktree_Feature_4fcb6e9f-e632-40e0-a21a-1e5f272016ec.jpg?v=1781003895","gid://shopify/Article/569135628344","facebook-ads-cost","Сколько стоит реклама в Facebook (2026)","2026-06-10T15:49:00Z",{"_214":263,"_11":349,"_265":345,"_266":267,"_268":285},[262,149],"Сколько стоит реклама через Facebook Ads? Как тратить на нее меньше денег? Из этой статьи вы узнаете среднюю стоимость рекламы на одной из самых популярных платформ социальных сетей.","

Сколько стоит реклама через Facebook Ads? Как тратить на нее меньше денег? Из этой статьи вы узнаете среднюю стоимость рекламы на одной из самых популярных платформ социальных сетей.

",{"_214":261,"_155":-5,"_156":339},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,348,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1de845dd0042ff1be9a2ad2f89eb3e8e.jpg","Изображение трех трехмерных столбцов в неоновых тонах на розово-фиолетовом фоне","10 июн. 2026 г.","2026-06-10",{"_214":249,"_250":344,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_d62fee60-118f-4bd7-bc35-f3cd24179fee.jpg?v=1781192974","gid://shopify/Article/569135693880","tiktok-marketing","Маркетинг в TikTok в 2026 году: лучшие стратегии и советы","2026-06-10T16:07:00Z",{"_214":263,"_11":364,"_265":362,"_266":267,"_268":269},[262,149],"Откройте новые возможности для продвижения бизнеса в TikTok. Изучите стратегии и советы экспертов по созданию контента, который привлекает внимание и повышает вовлечённость.","

Откройте новые возможности для продвижения бизнеса в TikTok. Изучите стратегии и советы экспертов по созданию контента, который привлекает внимание и повышает вовлечённость.

",{"_214":261,"_155":-5,"_156":356},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,363,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/498267a63faae66f4166a91aca612963.jpg","иконка Tiktok и наручные часы на фиолетовом градиентном фоне",{"_214":249,"_250":361,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_79b9575a-8773-44a0-be29-f5c733839056.jpg?v=1781194050","gid://shopify/Article/569135824952","instagram-hashtags","Хэштеги в Instagram: более 400 идей для роста аккаунта (2026)","2026-06-10T16:43:00Z",{"_214":263,"_11":379,"_265":377,"_266":267,"_268":285},[262,149],"Узнайте, как стать профи в проставлении хэштегов в Instagram, с этим списком из более 400 идей. Узнайте, как повысить видимость, число взаимодействий и рост подписчиков в Instagram в 2026.","

Узнайте, как стать профи в проставлении хэштегов в Instagram, с этим списком из более 400 идей. Узнайте, как повысить видимость, число взаимодействий и рост подписчиков в Instagram в 2026.

",{"_214":261,"_155":-5,"_156":371},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,378,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/730a08db8067b404d35f3f1139e2d1e3.jpg","значок хэштега на цветном градиентном фоне",{"_214":249,"_250":376,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_da2b079b-d940-4209-bacc-839fbce143e4.jpg?v=1781196198","gid://shopify/Article/569141723192","facebook-ads","Что такое реклама в Facebook и как она работает?","2026-06-15T07:38:00Z",{"_214":263,"_11":396,"_265":392,"_266":267,"_268":269},[262,149],"Узнайте, как эффективно использовать рекламу в Facebook для развития онлайн-бизнеса. Читайте это бесплатное руководство для начинающих.","

Узнайте, как эффективно использовать рекламу в Facebook для развития онлайн-бизнеса. Читайте это бесплатное руководство для начинающих.

",{"_214":261,"_155":-5,"_156":386},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,395,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/4216b25c51904cdb12c771111ff938e1.jpg","Карточка онлайн-товара на размытом синем фоне, на которой изображена синяя бейсболка «HATS CO».","15 июн. 2026 г.","2026-06-15",{"_214":249,"_250":391,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_8223c08b-c887-4ee7-b89d-492592d51875.jpg?v=1781595503","gid://shopify/Article/569142214712","user-testing","Пользовательское тестирование: что это и как его проводить","2026-06-15T09:43:00Z",{"_214":263,"_11":411,"_265":409,"_266":267,"_268":269},[262,149],"Пользовательское тестирование помогает понять, насколько эффективно продукт отвечает потребностям клиентов и какие проблемы остаются нерешенными. Это позволяет сделать выводы до того, как вы вложите в разработку слишком много времени или денег.","

Пользовательское тестирование помогает понять, насколько эффективно продукт отвечает потребностям клиентов и какие проблемы остаются нерешенными. Это позволяет сделать выводы до того, как вы вложите в разработку слишком много времени или денег.

",{"_214":261,"_155":-5,"_156":403},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,410,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/237e661687ab6240e125d9e11ca42aa9.jpg","Изображение различных смарт-устройств на фиолетовом фоне, символизирующее пользовательское тестирование",{"_214":249,"_250":408,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/user_20experience_20design_20_UX_20design_399aef13-099c-4875-979a-246eb5919fb8.jpg?v=1781603029","gid://shopify/Article/569142411320","domain-seo","Выбор домена с учетом SEO: как домен влияет на поисковую оптимизацию (2026)","2026-06-15T10:36:00Z",{"_214":263,"_11":426,"_265":424,"_266":267,"_268":269},[262,149],"Ваше доменное имя может существенно повлиять на позиции в поисковой выдаче. Ниже вы найдете полное руководство по выбору оптимального домена с учетом SEO.","

Ваше доменное имя может существенно повлиять на позиции в поисковой выдаче. Ниже вы найдете полное руководство по выбору оптимального домена с учетом SEO.

",{"_214":261,"_155":-5,"_156":418},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,425,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/69dcd2a6e6ea5f530b3125082282d09c.jpg","Компьютер с лупой перед ним, изображенные на градиентном розовом фоне",{"_214":249,"_250":423,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_054c22be-128a-41e2-8e6a-cd8aaf00c83f.jpg?v=1781606210","gid://shopify/Article/569151750200","best-time-to-post-on-tikok","Лучшее время для публикаций в TikTok в 2026 году (статистика + мнения экспертов)","2026-06-22T11:06:00Z",{"_214":263,"_11":443,"_265":439,"_266":267,"_268":285},[262,149],"Узнайте, в какое время лучше всего выкладывать видео в TikTok. Получите графики публикаций на каждый день, экспертные разборы и данные для максимального охвата и вовлеченности аудитории.","

Узнайте, в какое время лучше всего выкладывать видео в TikTok. Получите графики публикаций на каждый день, экспертные разборы и данные для максимального охвата и вовлеченности аудитории.

",{"_214":261,"_155":-5,"_156":433},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,442,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/36d6fbedd3284323d4dc0a8f81ac60c0.jpg","Круглая подставка-подиум, над которой парит размытая неоновая иконка часов.","22 июн. 2026 г.","2026-06-22",{"_214":249,"_250":438,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_4b5144e1-ad5e-48af-bc2e-e26c37bc54a7.jpg?v=1782212865","gid://shopify/Article/569151881272","ecommerce-marketing","26 маркетинговых тактик для электронной коммерции","2026-06-22T11:25:00Z",{"_214":263,"_11":458,"_265":456,"_266":267,"_268":269},[262,149],"Изучите 26 маркетинговых тактик для онлайн-бизнеса. Получите рекомендации, которые помогут повысить узнаваемость бренда, привлечь больше посетителей на сайт и увеличить продажи.","

Изучите 26 маркетинговых тактик для онлайн-бизнеса. Получите рекомендации, которые помогут повысить узнаваемость бренда, привлечь больше посетителей на сайт и увеличить продажи.

",{"_214":261,"_155":-5,"_156":450},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,457,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/dae771034555d17dbbbe415928d7ea50.jpg","Миниатюрная тележка для покупок внутри экрана монитора",{"_214":249,"_250":455,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image9_353790b7-d07f-4058-9498-108d3e759ff3.jpg?v=1782213956","gid://shopify/Article/569151914040","how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide","Как запустить подкаст в 2026 году: пошаговое руководство","2026-06-22T11:37:00Z",{"_214":263,"_11":474,"_265":471,"_266":267,"_268":269},[262,149],"Узнайте, как запустить подкаст с помощью этого пошагового руководства, которое охватывает выбор оборудования, запись, монтаж, распространение эпизодов и способы получения дохода.","

Узнайте, как запустить подкаст с помощью этого пошагового руководства, которое охватывает выбор оборудования, запись, монтаж, распространение эпизодов и способы получения дохода.

",{"_214":261,"_155":-5,"_156":473},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,472,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/9f9f6cf42e90298c71e858a5b1d9f94a.jpg","Ретро-микрофон розового цвета с облаком на фоне",{"_214":249,"_250":470,"_251":252,"_253":-5,"_254":-5},"Узнайте, как запустить подкаст с помощью этого пошагового руководства, которое охватывает выбор оборудования, запись, монтаж, распространение эпизодов и способы получения дохода. ","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_6f817f72-b5f6-4711-8169-56b0ed4af3ae.jpg?v=1782214625","gid://shopify/Article/569152143416","the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers","Предстартовый маркетинг: 10 способов подогреть интерес к запуску в 2026 году","2026-06-22T12:31:00Z",{"_214":263,"_11":489,"_265":487,"_266":267,"_268":490},[262,149],"Узнайте о 10 стратегиях предстартового маркетинга, которые помогут привлечь внимание к продукту, сформировать аудиторию и увеличить продажи до официального запуска.","

Узнайте о 10 стратегиях предстартового маркетинга, которые помогут привлечь внимание к продукту, сформировать аудиторию и увеличить продажи до официального запуска.

",{"_214":261,"_155":-5,"_156":481},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,488,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/b7dbab0204f367b9797e824a75c07554.jpg","Иллюстрация стратегий предстартового маркетинга с иконками брендинга, рекламы, глобального охвата и сообщества клиентов",{"_214":249,"_250":486,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_1_28bdc0f9-06e9-4232-a186-224d2b95d43f.jpg?v=1782217921",970,"gid://shopify/Article/569178325048","get-more-followers-on-tiktok","Как получить больше подписчиков в TikTok (2026)","2026-07-15T03:37:00Z",{"_214":263,"_11":507,"_265":503,"_266":267,"_268":269},[262,149],"Привлечение подписчиков в TikTok требует упорства. Регулярно создавая качественный контент по своей тематике, вы сможете собрать солидную аудиторию.","

Привлечение подписчиков в TikTok требует упорства. Регулярно создавая качественный контент по своей тематике, вы сможете собрать солидную аудиторию.

",{"_214":261,"_155":-5,"_156":497},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,506,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/6e2ffcf62da0b16ab1aa29c7df65b56f.jpg","Смартфон с глянцевым экраном, на котором отображается розово-фиолетовый абстрактный градиент.","15 июл. 2026 г.","2026-07-15",{"_214":249,"_250":502,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_80171969-f02b-442f-b97d-cb1aa960b460.jpg?v=1784086649","gid://shopify/Article/569181667384","digital-marketing","Что такое цифровой маркетинг? Примеры, типы и частые вопросы","2026-07-16T11:58:00Z",{"_214":263,"_11":524,"_265":520,"_266":267,"_268":269},[262,149],"Цифровой маркетинг — это продвижение вашего бренда через онлайн-каналы. Узнайте о разных типах цифрового маркетинга, почему он важен, и какие есть примеры из реальной жизни.","

Цифровой маркетинг — это продвижение вашего бренда через онлайн-каналы. Узнайте о разных типах цифрового маркетинга, почему он важен, и какие есть примеры из реальной жизни.

",{"_214":261,"_155":-5,"_156":514},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,523,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/e24a9c82239edcd953395a2abbdc50c7.jpg","изображение онлайн-магазина, где продают кроссовки, на сине-голубом фоне","16 июл. 2026 г.","2026-07-16",{"_214":249,"_250":519,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image10_c37a56cf-74e2-4f12-9c7e-164dac201f6b.jpg?v=1784289525","gid://shopify/Article/569184190520","how-to-create-a-facebook-business-page","Как создать и вести бизнес-страницу в Facebook","2026-07-19T07:17:00Z",{"_214":263,"_11":541,"_265":537,"_266":267,"_268":269},[262,149],"Узнайте, как за несколько простых шагов создать бизнес-страницу в Facebook, повысить узнаваемость бренда, привлечь новых клиентов и развивать свой бизнес","

Узнайте, как за несколько простых шагов создать бизнес-страницу в Facebook, повысить узнаваемость бренда, привлечь новых клиентов и развивать свой бизнес

",{"_214":261,"_155":-5,"_156":531},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,540,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/5bbb16624aabe7a2419a968654033eed.jpg","Абстрактный синий фон с рядом полупрозрачных голубых квадратов.","19 июл. 2026 г.","2026-07-19",{"_214":249,"_250":536,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/65d1c7bf96d997378f677f878dd98b37.png0_59fe6d82-8990-4981-b9c7-f3c37de84378.jpg?v=1784531855","gid://shopify/Article/569184714808","make-money-with-pay-per-click","Реклама с оплатой за клик: как использовать все ее преимущества","2026-07-19T08:42:00Z",{"_214":263,"_11":557,"_265":554,"_266":267,"_268":269},[262,149],"Разберитесь, как работает реклама с оплатой за клик и какие выгоды она приносит.","

Разберитесь, как работает реклама с оплатой за клик и какие выгоды она приносит.

",{"_214":261,"_155":-5,"_156":556},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,555,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/6351d588088ca7dfd53c009f27092f67.jpg","Изображение компьютера, на который наведен курсор в виде руки",{"_214":249,"_250":553,"_251":252,"_253":-5,"_254":-5},"Разберитесь, как работает реклама с оплатой за клик и какие выгоды она приносит. ","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_c6b87118-0315-4cbe-8c92-fed1e00f81ab.jpg?v=1784536960","gid://shopify/Article/569184780344","what-is-telegram-used-for","Для чего используют Telegram: функции и особенности","2026-07-19T08:56:00Z",{"_214":263,"_11":572,"_265":570,"_266":267,"_268":269},[262,149],"Узнайте, для чего используют Telegram: от личной переписки и обмена файлами до каналов, ботов и сообществ. Сегодня этим мессенджером пользуются уже более миллиарда человек.","

Узнайте, для чего используют Telegram: от личной переписки и обмена файлами до каналов, ботов и сообществ. Сегодня этим мессенджером пользуются уже более миллиарда человек.

",{"_214":261,"_155":-5,"_156":564},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,571,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/620185f4056cddf0d58c5a6fbdf87080.jpg","Мобильный телефон с парящими карточками сообщений на градиентном розово-фиолетовом фоне.",{"_214":249,"_250":569,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/social_20media_20influencer.jpg0_bb034ec3-c7ee-4d09-b453-cda25d0793d7.jpg?v=1784537779","gid://shopify/Article/569192120376","ppc-marketing","PPC-маркетинг: руководство для электронной коммерции (2026)","2026-07-26T12:18:00Z",{"_214":263,"_11":590,"_265":585,"_266":267,"_268":269},[262,149],"Маркетинг с оплатой за клик (PPC) позволяет интернет-магазинам размещать рекламу и платить только за реальные переходы покупателей. Узнайте, как работает PPC-маркетинг, какие площадки выбрать и с чего начать.","

Маркетинг с оплатой за клик (PPC) позволяет интернет-магазинам размещать рекламу и платить только за реальные переходы покупателей. Узнайте, как работает PPC-маркетинг, какие площадки выбрать и с чего начать.

",{"_214":261,"_155":-5,"_156":589},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,588,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/93bc9c6b59b69f32ee93b9c9bf8bb752.jpg","Ряд пиксельных курсоров-указателей в виде белой руки на желто-розовом фоне.","26 июл. 2026 г.","2026-07-26",{"_214":249,"_250":584,"_251":252,"_253":-5,"_254":-5},"Маркетинг с оплатой за клик (PPC) позволяет интернет-магазинам размещать рекламу и платить только за реальные переходы покупателей. Узнайте, как работает PPC-маркетинг, какие площадки выбрать и с чего начать. ","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/e6ae9c547719e8f14cbfa9430a722417.png0_c3569fb3-9641-41b8-9d8f-e963070f14a2.jpg?v=1785154734","gid://shopify/Article/569192185912","what-is-canva","Что такое Canva? Как использовать Canva в бизнесе","2026-07-26T12:33:00Z",{"_214":263,"_11":606,"_265":603,"_266":267,"_268":269},[262,149],"Canva — это платформа для графического дизайна, которая позволяет быстро и недорого создавать самый разный визуальный контент для вашего бизнеса.","

Canva — это платформа для графического дизайна, которая позволяет быстро и недорого создавать самый разный визуальный контент для вашего бизнеса.

",{"_214":261,"_155":-5,"_156":605},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,604,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/8fc36e6d57b11ef59de802d9edba8d4a.jpg","3D-иллюстрация палетки теней для век с кистью для макияжа на ярком фоне.",{"_214":249,"_250":602,"_251":252,"_253":-5,"_254":-5},"Canva — это платформа для графического дизайна, которая позволяет быстро и недорого создавать самый разный визуальный контент для вашего бизнеса. ","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/2035acd641c6549f596a474bc50b2fbe.png0_cd209001-d9a5-4fe2-84af-04acd545bcad.jpg?v=1785155604","gid://shopify/Article/569192382520","email-marketing-services","Лучшее ПО для email-маркетинга в 2026 году: 11 инструментов для бизнеса","2026-07-26T13:22:00Z",{"_214":263,"_11":621,"_265":619,"_266":267,"_268":269},[262,149],"Сравните 11 лучших инструментов email-маркетинга для электронной коммерции: цены, бесплатные тарифы, возможности автоматизации и интеграции с Shopify.","

Сравните 11 лучших инструментов email-маркетинга для электронной коммерции: цены, бесплатные тарифы, возможности автоматизации и интеграции с Shopify.

",{"_214":261,"_155":-5,"_156":613},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,620,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1c5feb2ac3eb9a42353ae172faf778ac.jpg","Трёхмерная белая кнопка с изображением конверта — символа email-маркетинга — на сиреневом фоне.",{"_214":249,"_250":618,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/81be52e28e6d2e5bb1264514f2ce3c3d.jpg0_e9b7d0c5-6060-4654-a39e-131fe6429443.jpg?v=1785158531","gid://shopify/Article/569193332792","color-psychology","Психология цвета: как использовать цвет в маркетинге","2026-07-27T11:54:00Z",{"_214":263,"_11":638,"_265":634,"_266":267,"_268":490},[262,149],"Психология цвета объясняет, как покупатели воспринимают ваш бренд и продукты. Узнайте, как выбор цветов может влиять на продажи и лояльность покупателей.","

Психология цвета объясняет, как покупатели воспринимают ваш бренд и продукты. Узнайте, как выбор цветов может влиять на продажи и лояльность покупателей.

",{"_214":261,"_155":-5,"_156":628},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,637,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/88b7f60d1328122fd64a3cbc8d3665b2.jpg","Изображение с надписью «Что такое психология цвета?» и круглыми иконками палитры художника, глаза и рукопожатия в форме сердца.","27 июл. 2026 г.","2026-07-27",{"_214":249,"_250":633,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image10_154494d1-7fc9-43ae-a205-9be1e1dcd75d.jpg?v=1785239675","gid://shopify/Article/569193463864","how-does-pinterest-work","Pinterest для интернет‑магазина: как это работает и с чего начать продвижение","2026-07-27T12:28:00Z",{"_214":263,"_11":653,"_265":651,"_266":267,"_268":269},[262,149],"Pinterest стал ключевой платформой для поиска вдохновения и новых идей, занимая важное место в клиентском пути. Узнайте, как использовать ее потенциал для развития своего бизнеса.","

Pinterest стал ключевой платформой для поиска вдохновения и новых идей, занимая важное место в клиентском пути. Узнайте, как использовать ее потенциал для развития своего бизнеса.

",{"_214":261,"_155":-5,"_156":645},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,652,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/16f30138a00fa45adef67517c58f96ba.jpg","Изображение в красных тонах, полностью заполненное полупрозрачными коробками, в том числе со значком Pinterest",{"_214":249,"_250":650,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/pinterest_20ads.png0_c2ce6f12-8081-4cff-a2e3-1952f2240a32.jpg?v=1785241724","gid://shopify/Article/569193496632","marketing-attribution","Маркетинговая атрибуция: определение и модели (2026)","2026-07-27T13:12:00Z",{"_214":263,"_11":668,"_265":666,"_266":267,"_268":269},[262,149],"Цель маркетинговой атрибуции — помочь ответить на вопрос: «Что заставило клиента купить у вас?» Однако также важно понимать, как именно различные модели влияют на ваш маркетинг.","

Цель маркетинговой атрибуции — помочь ответить на вопрос: «Что заставило клиента купить у вас?» Однако также важно понимать, как именно различные модели влияют на ваш маркетинг.

",{"_214":261,"_155":-5,"_156":660},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,667,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/5ddff2cab06fa885b1f63ea2dd2d8e2c.jpg","зелёные столбчатые диаграммы на фоне травяного цвета",{"_214":249,"_250":665,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image10_6aa5dd44-8732-4624-aa9b-fe58e05e5fc6.jpg?v=1785244441","gid://shopify/Article/569193529400","what-is-a-mockup","Что такое мокап? Определение, типы и примеры (2026)","2026-07-27T13:20:00Z",{"_214":263,"_11":683,"_265":681,"_266":267,"_268":269},[262,149],"Мокапы — это реалистичные превью продуктов. Узнайте, как создание мокапов поможет вам визуализировать, протестировать и оптимизировать процесс разработки продукта.","

Мокапы — это реалистичные превью продуктов. Узнайте, как создание мокапов поможет вам визуализировать, протестировать и оптимизировать процесс разработки продукта.

",{"_214":261,"_155":-5,"_156":675},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,682,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/a184bb5be702ab315be822c3e47c5cdd.jpg","ряд упаковок парфюмерных продуктов на пастельно-розовом фоне",{"_214":249,"_250":680,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image3_778fc146-9e24-4be4-b8d9-2c58dca59f04.jpg?v=1785244852","gid://shopify/Article/569193627704","parts-of-a-url","Структура адреса URL и назначение его компонентов","2026-07-27T13:47:00Z",{"_214":263,"_11":698,"_265":696,"_266":267,"_268":269},[262,149],"Адрес URL может содержать протокол, субдомен, корневой домен, путь, запрос и фрагмент, однако обязательными элементами являются только протокол и корневой домен.","

Адрес URL может содержать протокол, субдомен, корневой домен, путь, запрос и фрагмент, однако обязательными элементами являются только протокол и корневой домен.

",{"_214":261,"_155":-5,"_156":690},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,697,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/e92ff959e42783204386a3aae9676540.jpg","Белый монитор с выделенной светом адресной строкой",{"_214":249,"_250":695,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/30ffaaa462dc8523cb9efbe1dcce496d.jpg0_66528e0c-a78a-4b43-9c62-532b0462e2cb.jpg?v=1785246431","gid://shopify/Article/569217417272","affiliate-programs-for-retailers","Партнёрские программы в ритейле: полный гайд (2026)","2026-08-11T02:47:00Z",{"_214":263,"_11":715,"_265":711,"_266":267,"_268":269},[262,149],"Узнайте, как ведущие бренды используют партнёрские программы в ритейле для роста продаж, повышения узнаваемости и максимизации ROI. Разбираем стратегии, работу с сетями и поиск эффективных партнёров.","

Узнайте, как ведущие бренды используют партнёрские программы в ритейле для роста продаж, повышения узнаваемости и максимизации ROI. Разбираем стратегии, работу с сетями и поиск эффективных партнёров.

",{"_214":261,"_155":-5,"_156":705},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,714,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/db77e0187efe6f2ae51636e9d26e10b4.jpg","изображение кроссовка с заготовкой под кнопку ссылки; на заднем плане смартфон с голубым фоном","11 авг. 2026 г.","2026-08-11",{"_214":249,"_250":710,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image2_020b5801-1a3b-481d-821e-71d23d482694.jpg?v=1786502853","gid://shopify/Article/569220694072","prompts-for-midjourney","Промпты для Midjourney: структура, советы, примеры","2026-08-13T07:43:00Z",{"_214":263,"_11":733,"_265":728,"_266":267,"_268":269},[262,149],"Такие платформы, как Midjourney AI, позволяют недорого создавать любые изображения, однако некоторые промпты работают лучше других.","

Такие платформы, как Midjourney AI, позволяют недорого создавать любые изображения, однако некоторые промпты работают лучше других.

",{"_214":261,"_155":718,"_156":732},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,731,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/5cc26ce7d081270a22b34b690de5b81e.jpg","Модель человеческого мозга с металлической поверхностью.","13 авг. 2026 г.","2026-08-13",{"_214":249,"_250":727,"_251":252,"_253":-5,"_254":-5},"Такие платформы, как Midjourney AI, позволяют недорого создавать любые изображения, однако некоторые промпты работают лучше других. ","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/fd732bffbd8e5af3aeb0e73681666fc1.png0_de0bd5f2-8aeb-45c0-9f78-f6fb95b9fbba.jpg?v=1786693400","gid://shopify/Article/569220825144","ai-content-creation","Создание контента с ИИ: 10 инструментов, которые стоит попробовать в 2026 году","2026-08-13T08:47:00Z",{"_214":263,"_11":748,"_265":746,"_266":267,"_268":269},[262,149],"Если грамотно использовать ИИ-инструменты, они помогут ускорить создание контента и сделать работу над контент-стратегией эффективнее.","

Если грамотно использовать ИИ-инструменты, они помогут ускорить создание контента и сделать работу над контент-стратегией эффективнее.

",{"_214":261,"_155":736,"_156":740},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,747,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/16cbebdbd428c5a84d03852b1b147044.jpg","Золотая ручка на фиолетовом фоне.",{"_214":249,"_250":745,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/73ddd1d29ff59ce5a26da05bf2f68b2b.png0_2241851e-d9cf-4728-9e80-49b2bf07fda3.jpg?v=1786697230","gid://shopify/Article/569220890680","best-ai-avatar-generator","Лучшие ИИ-генераторы аватаров в 2026 году: 7 сервисов","2026-08-13T08:58:00Z",{"_214":263,"_11":763,"_265":761,"_266":267,"_268":269},[262,149],"Хотите создать реалистичный или стилизованный аватар? Мы собрали семь ИИ-генераторов для разных задач и стилей.","

Хотите создать реалистичный или стилизованный аватар? Мы собрали семь ИИ-генераторов для разных задач и стилей.

",{"_214":261,"_155":-5,"_156":755},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,762,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/02d58a99ffac3d7598bfa43067224bfd.jpg","Силуэты разных ИИ-аватаров на фиолетово-розовом фоне.",{"_214":249,"_250":760,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/0dc7c366f5332ff57dbb46dd7b0f82ca.png0_479fa856-330c-4e55-b9a8-8689a6c1a74a.jpg?v=1786697909","gid://shopify/Article/569220923448","api-key-explained","Что такое API-ключ и как его использовать","2026-08-13T09:02:00Z",{"_214":263,"_11":778,"_265":776,"_266":267,"_268":269},[262,149],"API позволяет программным продуктам взаимодействовать со сторонними сайтами и сервисами. Узнайте, что такое API-ключ и как его эффективно использовать.","

API позволяет программным продуктам взаимодействовать со сторонними сайтами и сервисами. Узнайте, что такое API-ключ и как его эффективно использовать.

",{"_214":261,"_155":-5,"_156":770},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,777,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1dd4255c11ce0473f412aa5d379037a9.jpg","Монитор с программным кодом, клавиатура и мышь на розово-оранжевом фоне.",{"_214":249,"_250":775,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/fe1f30d79632aebb780b225a1a5d9678.png0_5bb5289e-f392-4e06-9b66-924d28996f76.jpg?v=1786698178","gid://shopify/Article/569224593464","google-ads-types","18 типов рекламы в Google: подробное руководство с примерами","2026-08-16T04:47:00Z",{"_214":263,"_11":795,"_265":791,"_266":267,"_268":796},[262,149],"Узнайте, как использовать аудиторию Google, чтобы привлечь больше клиентов. Рассказываем о поисковой, медийной, видеорекламе и других форматах Google Ads, а также помогаем выбрать подходящий тип кампании для вашего бизнеса.","

Узнайте, как использовать аудиторию Google, чтобы привлечь больше клиентов. Рассказываем о поисковой, медийной, видеорекламе и других форматах Google Ads, а также помогаем выбрать подходящий тип кампании для вашего бизнеса.

",{"_214":261,"_155":-5,"_156":785},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,794,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/44ab1f554775c8a4831064ada849193d.jpg","Иллюстрация с экранами, на которых показаны рекламные объявления Google с изображениями людей.","16 авг. 2026 г.","2026-08-16",{"_214":249,"_250":790,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/f924bfefd9b58afbd36f6f1a5e805b41.jpg0_1_179239ff-1b43-4ba9-8573-8ad36456e727.jpg?v=1786942046",973,"gid://shopify/Article/569228787768","how-to-get-more-subscribers-on-youtube","Как увеличить число подписчиков на YouTube: 19 способов (2026)","2026-08-18T09:27:00Z",{"_214":263,"_11":813,"_265":809,"_266":267,"_268":269},[262,149],"Узнайте 19 проверенных способов расширить свою аудиторию на YouTube. Привлекайте новых подписчиков, используя качественные обложки, SEO-оптимизацию, активное взаимодействие со зрителями и эффективные контент-стратегии.","

Узнайте 19 проверенных способов расширить свою аудиторию на YouTube. Привлекайте новых подписчиков, используя качественные обложки, SEO-оптимизацию, активное взаимодействие со зрителями и эффективные контент-стратегии.

",{"_214":261,"_155":-5,"_156":803},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,812,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/79b3745571b2cef7925d815cf8eda7da.jpg","кнопки «подписаться» и макбук на бледно-красном фоне","18 авг. 2026 г.","2026-08-18",{"_214":249,"_250":808,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image4_7ef12cae-7484-4c04-91f8-96244266f4a5.jpg?v=1787218076","gid://shopify/Article/569228886072","pinterest-marketing","Гайд по стратегии маркетинга в Pinterest (2026)","2026-08-18T09:49:00Z",{"_214":263,"_11":828,"_265":826,"_266":267,"_268":829},[262,149],"Планируете поднять продажи через Pinterest в 2026 году? В этом гайде мы собрали всё: от SEO и рекламных стратегий до контент-плана, который приносит результат.","

Планируете поднять продажи через Pinterest в 2026 году? В этом гайде мы собрали всё: от SEO и рекламных стратегий до контент-плана, который приносит результат.

",{"_214":261,"_155":-5,"_156":820},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,827,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/ed01fa1ce8d5e00bedcacbe405f2393b.jpg","разнообразные пины с Pinterest на бежевом фоне",{"_214":249,"_250":825,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image19_3ffd6d45-d30d-4d2e-80a4-802a3a8b037c.jpg?v=1787219381",971,"gid://shopify/Article/569234391096","best-ai-music-generator","6 лучших ИИ-генераторов музыки для маркетинга в 2026 году","2026-08-24T11:11:00Z",{"_214":263,"_11":846,"_265":842,"_266":267,"_268":269},[262,149],"Сравните популярные ИИ-сервисы и выберите инструмент для создания аудиоконтента: от рекламы и видео о товарах до подкастов. В рейтинге собраны лучшие платные и бесплатные решения.","

Сравните популярные ИИ-сервисы и выберите инструмент для создания аудиоконтента: от рекламы и видео о товарах до подкастов. В рейтинге собраны лучшие платные и бесплатные решения.

",{"_214":261,"_155":-5,"_156":836},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,845,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/d0b74d243f593b06823167e9e15c1e7a.jpg","Беспроводные полноразмерные наушники на зелёном градиентном фоне.","24 авг. 2026 г.","2026-08-24",{"_214":249,"_250":841,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/8723596b38fcb3a1eeacb21a0d1e9f77_1_9dc47ec8-43ba-4494-affe-4a19caf530f4.jpg?v=1787656266","gid://shopify/Article/569234554936","ai-affiliate-marketing","Партнёрский маркетинг с ИИ: 8 лучших программ в 2026 году","2026-08-24T12:00:00Z",{"_214":263,"_11":861,"_265":859,"_266":267,"_268":269},[262,149],"Партнёрский маркетинг с ИИ позволяет монетизировать свою аудиторию для продвижения полезных инструментов на базе искусственного интеллекта и получать за это комиссию.","

Партнёрский маркетинг с ИИ позволяет монетизировать свою аудиторию для продвижения полезных инструментов на базе искусственного интеллекта и получать за это комиссию.

",{"_214":261,"_155":-5,"_156":853},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,860,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/30428451c27a43acb60e284bfa393db8.jpg","Абстрактная 3D-иллюстрация с диаграммами, графиками, документами и монетами в пастельных тонах. ",{"_214":249,"_250":858,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/619a7ec63f01eb20c5944c8e118d327c.png0_762c97e1-8513-4c9c-b1ca-6170c49c3f04.jpg?v=1787823859","gid://shopify/Article/569234620472","google-business-profile","Google Бизнес-профиль для интернет-магазина (2026)","2026-08-24T12:53:00Z",{"_214":263,"_11":876,"_265":874,"_266":267,"_268":877},[262,149],"Google Бизнес-профиль для интернет-магазина помогает привлекать покупателей в физический магазин. Узнайте, как создать, подтвердить и оптимизировать профиль, чтобы занимать более высокие позиции в Google Поиске и Google Картах.","

Google Бизнес-профиль для интернет-магазина помогает привлекать покупателей в физический магазин. Узнайте, как создать, подтвердить и оптимизировать профиль, чтобы занимать более высокие позиции в Google Поиске и Google Картах.

",{"_214":261,"_155":-5,"_156":868},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,875,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/503d280b95153adae74151802dbb5922.jpg","Иллюстрация профиля компании на смартфоне со значками геолокации, рейтинга и отзывов.",{"_214":249,"_250":873,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/497476cd2747237ac8b91b33181cdf91.png0_2014054c-77a9-457d-89c7-70b379f3b955.jpg?v=1787662423",969,"gid://shopify/Article/569234653240","shorten-url","Как сократить ссылку: 5 лучших сервисов (2026)","2026-08-24T13:01:00Z",{"_214":263,"_11":891,"_265":889,"_266":267,"_268":269},[262,149],"Узнайте, как сократить ссылку за три шага с помощью пяти сервисов, интегрирующихся с Shopify, включая бесплатные варианты для владельцев новых магазинов.","

Узнайте, как сократить ссылку за три шага с помощью пяти сервисов, интегрирующихся с Shopify, включая бесплатные варианты для владельцев новых магазинов.

",{"_214":261,"_155":-5,"_156":884},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,890,-5],"Компьютерный монитор с поисковой строкой на экране на серо-зелёном фоне.",{"_214":249,"_250":695,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/691aac7b421a714e1d64da3465b4fea0.jpg0_655432fe-4c47-445b-a16a-79b2892c8d5a.jpg?v=1787662868","gid://shopify/Article/569234849848","how-to-get-verified-on-tiktok","Верификация в TikTok: как подтвердить свой аккаунт","2026-08-24T13:14:00Z",{"_214":263,"_11":906,"_265":904,"_266":267,"_268":269},[262,149],"Верификация в TikTok — это подтверждение подлинности вашего профиля. Синяя галочка поможет укрепить имидж бренда и привлечь новых клиентов.","

Верификация в TikTok — это подтверждение подлинности вашего профиля. Синяя галочка поможет укрепить имидж бренда и привлечь новых клиентов.

",{"_214":261,"_155":-5,"_156":898},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,905,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/4d47ce06ad7449bca5a466cc609a9d17.jpg","Смартфон с галочкой подтверждения верификации перед ним",{"_214":249,"_250":903,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/6710b06c35154a51b5a5256722409ab2.png0.jpg?v=1787663705","gid://shopify/Article/569234882616","how-to-get-more-views-on-tiktok","Как получить больше просмотров в TikTok (2026)","2026-08-24T13:21:00Z",{"_214":263,"_11":921,"_265":919,"_266":267,"_268":269},[262,149],"Узнайте, как увеличить просмотры в TikTok, и получите советы от успешных предпринимателей.","

Узнайте, как увеличить просмотры в TikTok, и получите советы от успешных предпринимателей.

",{"_214":261,"_155":-5,"_156":913},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,920,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/ff0157f399f490c2115dd46d95ebb62f.jpg","Смартфон с парящими перед ним значками лайков и комментариев",{"_214":249,"_250":918,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/750db65a6123164803ebf236ff0ccfd5.jpg0_02bdece2-f825-4c5f-a58c-8fb4c914c514.jpg?v=1787664082","gid://shopify/Article/569234948152","make-money-snapchat","Как зарабатывать в Snapchat в 2026 году","2026-08-24T13:32:00Z",{"_214":263,"_11":936,"_265":934,"_266":267,"_268":269},[262,149],"Хотите узнать, как зарабатывать на Snapchat? Делимся семью способами использовать приложение для продвижения продуктов и роста дохода, а также лучшими практиками.","

Хотите узнать, как зарабатывать на Snapchat? Делимся семью способами использовать приложение для продвижения продуктов и роста дохода, а также лучшими практиками.

",{"_214":261,"_155":-5,"_156":928},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,935,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/0dc7d0b3ec9eb99a705a99e751837480.jpg","Золотистый смартфон на светлом фоне, вокруг которого сыплется гора золотых монет.",{"_214":249,"_250":933,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/6b54e39264657ac638d71caf7a885dae.png0_da59b2e6-4495-4492-bf11-c71d8f53817a.jpg?v=1787664781","gid://shopify/Article/569235669048","keyword-research-tools","Инструменты для подбора ключевых слов: 12 популярных вариантов","2026-08-26T02:06:00Z",{"_214":263,"_11":953,"_265":949,"_266":267,"_268":269},[262,149],"Оптимизируйте свой сайт с помощью этих 12 инструментов для подбора ключевых слов, которые помогут вам подобрать наиболее эффективные и нарастить онлайн-присутствие.","

Оптимизируйте свой сайт с помощью этих 12 инструментов для подбора ключевых слов, которые помогут вам подобрать наиболее эффективные и нарастить онлайн-присутствие.

",{"_214":261,"_155":-5,"_156":943},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,952,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c27440314473be46c3072e376e742122.jpg","Камень за лупой на зеленоватом фоне.","26 авг. 2026 г.","2026-08-26",{"_214":249,"_250":948,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/0bc8684c16bcf51dd8d1804bba6df517.png0_1461ed12-1d42-49d5-9be2-9f7b2001bb67.jpg?v=1787709964","gid://shopify/Article/569260802104","google-business-profile-optimization","Оптимизация профиля компании в Google: как улучшить локальный рейтинг","2026-09-17T06:30:00Z",{"_214":263,"_11":970,"_265":966,"_266":267,"_268":971},[262,149],"Узнайте, как ритейлеры превращают онлайн-пользователей в покупателей офлайн-магазинов с помощью оптимизации профиля компании в Google.","

Узнайте, как ритейлеры превращают онлайн-пользователей в покупателей офлайн-магазинов с помощью оптимизации профиля компании в Google.

",{"_214":261,"_155":-5,"_156":960},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,969,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/fbd9d7b1df6b035034e70db4c5532b7d.jpg","Девушка поднимается по скалодрому с разноцветными буквами из логотипа Google.","17 сент. 2026 г.","2026-09-17",{"_214":249,"_250":965,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/342e3249bb6d158014549fa91f2c91a8.jpg0_1_c4d3601b-2ce4-475f-be31-b2405b5b983b.jpg?v=1789712248",996,"gid://shopify/Article/569260834872","google-ads-campaign","Как создать рекламную кампанию в Google Ads для своего бренда",{"_214":263,"_11":986,"_265":983,"_266":267,"_268":269},[262,149],"Реклама Google отображается по всему интернету — в результатах поиска, на сайтах, в начале видео на YouTube и не только. Узнайте, как ее использовать.","

Реклама Google отображается по всему интернету — в результатах поиска, на сайтах, в начале видео на YouTube и не только. Узнайте, как ее использовать.

",{"_214":261,"_155":-5,"_156":985},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,984,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/39a431e02e6cb0d47def08cfecbf4ab8.jpg","Рабочее место с мегафоном, канцелярией и монитором компьютера, показывающим аналитические графики и диаграммы в ярком неоновом освещении.",{"_214":249,"_250":982,"_251":252,"_253":-5,"_254":-5},"Реклама Google отображается по всему интернету — в результатах поиска, на сайтах, в начале видео на YouTube и не только. Узнайте, как ее использовать. ","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/ba00cb14cb5559d44e424ee196ba0c00.png0_a3c4f05d-bb97-4b3e-8324-33eaf4e34010.jpg?v=1789712550","gid://shopify/Article/569260900408","tiktok-analytics","Аналитика TikTok: как отслеживать ключевые метрики","2026-09-17T07:00:00Z",{"_214":263,"_11":1001,"_265":999,"_266":267,"_268":269},[262,149],"TikTok предоставляет встроенную аналитику, которая помогает понять, как зрители взаимодействуют с вашим контентом. Эти данные можно использовать, чтобы улучшать стратегию и увеличивать охват.","

TikTok предоставляет встроенную аналитику, которая помогает понять, как зрители взаимодействуют с вашим контентом. Эти данные можно использовать, чтобы улучшать стратегию и увеличивать охват.

",{"_214":261,"_155":-5,"_156":993},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,1000,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/5e78654f89f04f1621f1756dbb83ac50.jpg","Синяя столбчатая диаграмма с разной высотой столбцов.",{"_214":249,"_250":998,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/4fde9c2f46524f8fbb4fda613d1753bf.jpg0_72a1f0e5-4a86-4c4a-a9d8-5cad8aa7a2bc.jpg?v=1789713142","gid://shopify/Article/569260933176","roas","Рентабельность затрат на рекламу: как рассчитать ROAS",{"_214":263,"_11":1015,"_265":1013,"_266":267,"_268":269},[262,149],"Узнайте, что такое ROAS, как его рассчитать и какие методы помогут повысить отдачу от рекламных расходов.","

Узнайте, что такое ROAS, как его рассчитать и какие методы помогут повысить отдачу от рекламных расходов.\n

",{"_214":261,"_155":-5,"_156":1007},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,1014,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/186f80ae8bfd52415dec4ebc8d3d0cd0.jpg","Две золотые монеты, разделённые линией, на светло-голубом фоне.",{"_214":249,"_250":1012,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/4d45754e832cb6dbd29fd5ef18367fbf.png0_bc8a8f98-ed91-4596-8eae-fd0eee64e06e.jpg?v=1789713591","gid://shopify/Article/569260965944","what-does-a-digital-marketer-do","Чем занимается digital-маркетолог? 5 ключевых функций",{"_214":263,"_11":1029,"_265":1027,"_266":267,"_268":269},[262,149],"Digital-маркетолог управляет онлайн-присутствием бизнеса и обеспечивает заметность бренда в социальных сетях, цифровой рекламе, email-рассылках и других каналах.","

Digital-маркетолог управляет онлайн-присутствием бизнеса и обеспечивает заметность бренда в социальных сетях, цифровой рекламе, email-рассылках и других каналах.

",{"_214":261,"_155":-5,"_156":1021},{"_214":255,"_256":257,"_258":259,"_260":38},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,1028,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1fa280e3e91577e48654188940b6568e.jpg","Золотистый громкоговоритель на светло-зелёном фоне.",{"_214":249,"_250":1026,"_251":252,"_253":-5,"_254":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/brand_20marketing_1848x970.png0_8f63c027-3822-465a-8e7b-b756d49242a4.jpg?v=1789713922","gid://shopify/Article/569261162552","how-to-go-live-on-tiktok","Трансляции в TikTok: гайд для предпринимателей","2026-09-17T08:00:00Z",{"_214":263,"_11":1044,"_265":1042,"_266":267,"_268":269},[262,149],"Прямые эфиры в TikTok — отличный способ увеличить продажи. Из этой статьи вы узнаете о демонстрации товаров в реальном времени, форматах продаж и вариантах сотрудничества, а также получите гайд по запуску трансляций в TikTok.","

Прямые эфиры в TikTok — отличный способ увеличить продажи. Из этой статьи вы узнаете о демонстрации товаров в реальном времени, форматах продаж и вариантах сотрудничества, а также получите гайд по запуску трансляций в TikTok.

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({{year}})","articleNavigation.title","On this page","articleNavigation.bannerTitle","Start your online business today.","articleNavigation.bannerSubTitle","For free.","articleNavigation.bannerHint","Try Shopify for free, no credit card required.","articleNavigation.videoButtonText","How Shopify works","subscribeBanner.title","Keep up with the latest from Shopify","subscribeBanner.description","Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","subscribeBanner.placeholder","Enter email","subscribeBanner.buttonText","Subscribe","subscribeBanner.hint","By entering your email, you agree to receive marketing emails from Shopify.","subscribeBanner.imageAlt","Subscription banner","subscribeBanner.successMessage.heading","Thank you for subscription!","subscribeBanner.successMessage.contentHtml","Check your email for instructions.","subscribeBanner.retail.title","Grow your retail business","subscribeBanner.retail.description","Get exclusive 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Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","partnersSignup.service_partner.cta","Sign up","partnersSignup.app_developer.heading","Build apps for Shopify merchants","partnersSignup.app_developer.content","Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","partnersSignup.app_developer.cta","partnersSignup.affiliate.heading","Become a Shopify Affiliate","partnersSignup.affiliate.content","Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","partnersSignup.affiliate.cta","Apply now","partnersSignup.general.heading","partnersSignup.general.content","Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. 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By using our website, you agree to our Privacy Policy and our Cookie Policy.","cookiesNotice.rejectAllButtonText","Reject all","countries.ar","Argentina","countries.at","Austria","countries.au","Australia","countries.be","Belgium","countries.bg","Bulgaria","countries.br","Brazil","countries.by","Belarus","countries.ca","Canada","countries.ch","Switzerland","countries.cl","Chile","countries.cn","China","countries.co","Colombia","countries.cz","Czech Republic","countries.dk","Denmark","countries.en","USA","countries.es","Spain","countries.de","Germany","countries.fi","Finland","countries.fr","France","countries.gb","UK","countries.gr","Greece","countries.hk","Hong Kong SAR","countries.hr","Croatia","countries.hu","Hungary","countries.id","Indonesia","countries.ie","Ireland","countries.in","India","countries.it","Italy","countries.jp","Japan","countries.kr","Korea","countries.lt","Lithuania","countries.my","Malaysia","countries.mx","Mexico","countries.ng","Nigeria","countries.nl","Netherlands","countries.no","Norway","countries.nz","New Zealand","countries.pe","Peru","countries.ph","Philippines","countries.pl","Poland","countries.pt","Portugal","countries.ro","Romania","countries.se","Sweden","countries.sg","Singapore","countries.si","Slovenia","countries.sk","Slovakia","countries.th","Thailand","countries.tr","Türkiye","countries.tw","Taiwan","countries.us","countries.vn","Vietnam","countries.za","South Africa","countries.ae","UAE","countries.il","Israel","countries.pk","Pakistan","countries.eg","Egypt","countries.sa","Saudi Arabia","languages.ar","Arabic","languages.bg","Bulgarian","languages.cs","Czech","languages.da","Danish","languages.de","German","languages.el","Greek","languages.en","English","languages.es","Spanish","languages.fi","Finnish","languages.fr","French","languages.he","Hebrew","languages.hi","Hindi","languages.hr","Croatian","languages.hu","Hungarian","languages.id","Indonesian","languages.it","Italian","languages.ja","Japanese","languages.ko","Korean","languages.lt","Lithuanian","languages.ms","Malay","languages.nb","Norwegian Bokmål","languages.nl","Dutch","languages.pl","Polish","languages.pt","Portuguese","languages.pt-PT","Portuguese Portugal","languages.ro","Romanian","languages.ru","Russian","languages.sk","Slovak","languages.sl","Slovenian","languages.sv","Swedish","languages.th","Thai","languages.tr","Turkish","languages.ur","Urdu","languages.vi","Vietnamese","languages.zh","Chinese","languages.zh-Hans","Chinese Simplified","languages.zh-Hant","Chinese Traditional","downloadApp.androidAlt","Get the Shopify app on Google Play","downloadApp.androidUrl","{{site, url(path: '/install/android')}}","downloadApp.iosAlt","Download the Shopify app on the Apple App Store","downloadApp.iosUrl","{{site, url(path: '/install/mobile')}}","downloadApp.qrCodeAlt","QR code to download from","downloadApp.qrTitle","Scan to install","downloadposApp.androidAlt","Get the Shopify POS Mobile app on Google Play","downloadposApp.androidUrl","https://play.google.com/store/apps/details?id=com.shopify.pos","downloadposApp.iosAlt","Download the Shopify POS Mobile app on the Apple App Store","downloadposApp.iosUrl","https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","downloadposApp.qrCodeAlt","downloadposApp.qrTitle","Scan or click below to install","forms.fields.country.label","Country","forms.fields.country.placeholder","Select one","forms.fields.country.error","Please select a country","globalNav.applyText","Apply for early access","globalNav.applyTextPlain","Apply for access","globalNav.getStarted","globalNav.headerPdfCta","Download document","globalNav.headerPdfCtaLink","https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","globalNav.homeUrl","{{home}}","globalNav.loginGetStartedText","Log in to get started","globalNav.loginText","Log in","globalNav.signinText","Sign in","globalNav.signupText","globalNav.signupTextStartFree","Start for free","globalNav.signupTextTryPlus","Try Plus","globalNav.signupTextTryShopify","Try Shopify","globalNav.signupTextFree","Sign up free","globalNav.signupTextPlain","globalNav.searchText","globalNav.searchPlaceholder","Type something you're looking for","globalNav.searchPlaceholderMobile","globalNav.signUpButtonText","globalNav.sharedBottomBar.shopify","Shopify","globalNav.sharedBottomBar.shopifyDesc","Platform for entrepreneurs & SMBs","globalNav.sharedBottomBar.plus","Plus","globalNav.sharedBottomBar.plusDesc","A commerce solution for growing digital brands","globalNav.sharedBottomBar.enterprise","Enterprise","globalNav.sharedBottomBar.enterpriseDesc","Solutions for the world’s largest brands","globalNav.contactSalesText","Talk to sales","showLess","Show less","showMore","Show more","home","learnMore","redirecting","Redirecting...","plans.pricingFaqAnswerWithDiscount","We offer a 25% discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. 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If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.","sell.header","Explore your options","sell.title","Apps that help you sell {{vertical}}","sell.subheading","Some popular apps other merchants use","sell.seeRecommendedApps","See more recommended apps","sell.by","By {{partner}}","shopify","pagination.page","Page","signup.buttonText","signup.buttonTextStartFree","signup.buttonTextGetFreeMonths","Get {{paidTrialLength}} months free","signup.buttonTextTryPlus","Try Plus and earn","signup.buttonHrefStartFree","signup.buttonTextStartTrial","Start trial","signup.plusButtonText","signup.plusSubscribeText","signup.buttonText_fr","Launch your store","signup.label","Email address","signup.placeholder","Enter your email address","signup.disclaimerHtml","signup.disclaimerNoLengthHtml","No credit card required. By entering your email, you agree to receive marketing emails from Shopify.","signup.testimonialButtonText","Try Shopify free for {{trialLength}} days","signup.freeTrialCtaHtml","Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","signup.signupPaidTrialPromo.default_one","signup.signupPaidTrialPromo.default_two","signup.signupPaidTrialPromo.default_few","signup.signupPaidTrialPromo.default_many","signup.signupPaidTrialPromo.default_other","signup.signupPaidTrialPromo.disclaimer","By entering your email, you agree to receive marketing emails from Shopify.","signup.signupPaidTrialPromo.disclaimerNoEmail_one","Don’t have a Shopify store? Start free, then get your first month for {{paidTrialAmount}}.","signup.signupPaidTrialPromo.disclaimerNoEmail_few","Don’t have a Shopify store? 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| Советы и рекомендации по электронной коммерции","Читайте посты о{{topic}} в блоге по маркетингу в электронной коммерции — новости электронной коммерции, советы по интернет-магазинам и многое другое. Общайтесь с сообществом опытных владельцев интернет-магазинов.","Советы и руководства по всем вопросам, которые происходят за кулисами, включая финансирование, бухгалтерский учет и страхование.","Найдите товар для продажи","Статьи, которые помогут вам определить и создать нужные товары для вашей целевой аудитории.","Продвижение","Ресурсы, которые помогут вам заявить о себе и привлечь больше клиентов.","От","Изучите важнейшие задачи, которые вам необходимо выполнить, чтобы начать свой бизнес и подготовить себя к успеху.","Ваш бренд поможет вам выделиться среди конкурентов. Узнайте, как создать сильный и узнаваемый бренд.","Истории основателей","Изучите опыт предпринимателей, добившихся успеха с помощью Shopify.","Удержание","Вам нужно, чтобы привлеченные клиенты продолжили работу с вами. Изучите ключевые стратегии удержания для развития вашего бизнеса.","Экологическая ответственность","Откройте для себя экологичные практики и идеи, которые приносят пользу окружающей среде и одновременно привлекательны для экологически сознательных покупателей.","Узнайте, как создать многоканальную маркетинговую стратегию для охвата и расширения своей аудитории.","Найдите идею","Ищете вдохновение? Найдите множество проверенных идей для разных типов бизнеса и отраслей.","Конверсия","Узнайте, как превратить посетителей в клиентов и увеличить продажи.","Руководства","Подробные ресурсы, которые помогут вам начать и развивать свой бизнес.","Подкаст Shopify","Познавательные еженедельные беседы с предпринимателями и экспертами отрасли.","Детальный анализ","Загляните за кулисы и поучитесь у успешных основателей Shopify.","Предпринимательство","Найдите необходимые вам советы и стратегии по мотивации, повышению производительности.","Как продавать онлайн","Руководства и обучающие материалы о том, как создать идеальный интернет-магазин, продавать через различные каналы и отслеживать результаты.","Оптимизация социальных сетей","Узнайте, как привлекать аудиторию — и продавать ей — на таких платформах, как TikTok, Instagram и другие.","Новости","Универсальный ресурс, где вы найдете всю необходимую информацию о новых товарах, функциях и новостях Shopify.","Попробуйте бесплатно, а затем получите первый месяц за {{paidTrialAmount}}","Попробуйте бесплатно, а затем получите {{count}} месяца(-ев) за {{paidTrialAmount}}/месяц",{"_77":1274,"_79":1275},{"_1201":3258,"_1203":3259,"_1205":3260,"_1207":3261,"_1209":3262,"_1211":3263,"_1213":3264,"_1215":3265,"_1217":3266,"_1219":3267,"_1221":3268,"_1223":3269,"_1225":3270,"_1227":3271,"_1229":3272,"_1231":3273,"_1233":3274,"_1235":3275},{"_1193":1194,"_1195":1196,"_1197":1198,"_1199":1200},{"_81":1187,"_83":1188,"_89":3257},{"_101":1190,"_1191":1192},{"_155":141,"_1238":1273},{"_155":1270,"_1238":1271},{"_155":1268,"_1238":1269},{"_155":1266,"_1238":1267},{"_155":1264,"_1238":1265},{"_155":1262,"_1238":1263},{"_155":1260,"_1238":1261},{"_155":1258,"_1238":1259},{"_155":1256,"_1238":1257},{"_155":1254,"_1238":1255},{"_155":1252,"_1238":1253},{"_155":1250,"_1238":1251},{"_155":1248,"_1238":1249},{"_155":1246,"_1238":1247},{"_155":1244,"_1238":1245},{"_155":1242,"_1238":1243},{"_155":1240,"_1238":1241},{"_155":1237,"_1238":1239},"На этой странице","Начните свой онлайн-бизнес сегодня.","Попробуйте бесплатно.","Попробуйте Shopify бесплатно, кредитная карта не требуется.","Как работает Shopify","Будьте в курсе последних новостей от Shopify","Получайте бесплатные советы, идеи и ресурсы по электронной коммерции прямо в свои входящие.","Введите адрес эл. почты","Подписаться","Вводя свой адрес эл. почты, вы соглашаетесь получать маркетинговые письма от Shopify.","Спасибо за подписку!","Проверьте свою электронную почту для получения инструкций.","Информационный бюллетень для предпринимателей","Присоединяйтесь к миллионам самостоятельных предпринимателей и получайте бизнес-ресурсы, советы и вдохновляющие истории на свою электронную почту.","Вы можете отписаться в любое время. Указывая свой адрес электронной почты, вы соглашаетесь получать маркетинговые письма от Shopify. Продолжая подписку, вы соглашаетесь с Условиями и положениями, а также Политикой конфиденциальности.","популярные посты","Введите действительный адрес электронной почты.","Получайте новости","Спасибо за подписку.","Скоро вы начнёте получать бесплатные советы и ресурсы. А пока начните создавать свой магазин в течение бесплатного пробного периода Shopify.","Начало работы","Возникла ошибка, попробуйте еще раз позже!","Больше подробностей","Связанная статья","Развивайте свой бизнес с программой Shopify Partner","Независимо от того, предлагаете ли вы услуги маркетинга, настройки, веб-дизайна и разработки, программа Shopify Partner поможет вам добиться успеха. Зарегистрируйтесь бесплатно и получите доступ к возможностям участия в прибыли, инструментам для развития бизнеса и сообществу энтузиастов в сфере коммерции.","Зарегистрироваться","Создавайте приложения для продавцов Shopify","Независимо от того, хотите ли вы создавать приложения для Shopify App Store, предлагать услуги по разработке приложений на заказ или просто ищете способы расширить свою базу пользователей, Программа Shopify Partner поможет вам добиться успеха. Зарегистрируйтесь бесплатно и получите доступ к образовательным ресурсам, предварительному просмотру для разработчиков и возможности регулярного участия в прибыли.","Станьте партнером Shopify","Используйте свое влияние, чтобы вдохновлять предпринимателей по всему миру. Независимо от того, являетесь ли вы действующим партнёром Shopify или новичком в программе Shopify Partner, подайте заявку на участие в программе Shopify и получайте комиссию, привлекая свою аудиторию на Shopify.","Подать заявку сейчас","Независимо от того, предлагаете ли вы услуги веб-дизайна и разработки или хотите создавать приложения для Shopify App Store, программа Shopify Partner поможет вам добиться успеха. Зарегистрируйтесь бесплатно и получите доступ к возможностям участия в прибыли, предварительному просмотру для разработчиков и образовательным ресурсам.","Поделиться статьей","Обновлена","Опубликована","Обновлена пользователем {{authorName}} {{updatedOn}}","Автор: {{authorName}}","Автор: {{authorName}}","Проверена","Написана","блог","Мой альт.","Подробнее","Как как работает Shopify","Следующий крупный предприниматель — это вы","Попробуйте Shopify бесплатно и ознакомьтесь со всеми инструментами и сервисами, необходимыми для запуска, ведения и развития вашего бизнеса.","ДАВАЙТЕ СДЕЛАЕМ ВАШ БИЗНЕС УСПЕШНЫМ","На Shopify есть всё необходимое для создания, ведения и развития бизнеса. Вам остаётся только начать его.","Начните дропшиппинг с помощью Shopify","Подпишитесь на наш блог и получайте бесплатные советы, вдохновляющие истории и ресурсы по электронной коммерции прямо в свои входящие.","Вы можете отписаться в любое время. Указывая свой адрес электронной почты, вы соглашаетесь получать маркетинговые письма от Shopify.","Введите адрес электронной почты","Последние новости от Shopify","Смотреть все","Начать бесплатный пробный период","Точка продажи для любой сделки","Источники","Получите единственную точку продажи, которая дает вам <highlight>больше</highlight>","Свяжитесь с нами","свяжитесь с нами","ИИ-сводка","Начните продавать с {{shopifyLogoHtml}} Shopify","Вы соглашаетесь получать маркетинговые сообщения от Shopify.","Развивайте розничный бизнес","Получайте эксклюзивные истории из закулисья торговли, информацию о тенденциях в отрасли и советы по созданию лучших офлайн-магазинов.","Познакомьтесь с Shopify POS","Объедините личные и онлайн-продажи уже сегодня","Познакомьтесь с системой Point of Sale, которая включает в себя все необходимое для личных и онлайн-продаж.","Объедините свои онлайн- и оффлайн-продажи уже сегодня.","Бесплатно.","Автор: {{authorName}}","{{minutes}} мин чтения","Что-то пошло не так, повторите попытку позже","Пожалуйста, введите корректный адрес электронной почты.","Баннер подписки","Подпишитесь на","блог Shopify","Вы подписаны!","Сделайте Shopify приоритетным источником","Наши новые статьи будут чаще появляться в блоке «Главные новости» Google.","Добавить Shopify","Добавить Shopify в качестве приоритетного источника в Google",{"_155":116,"_77":119,"_1470":3360,"_120":3361,"_1473":3362},"Главная страница",{"_1763":3233,"_1217":149,"_1765":3363,"_1767":127,"_1768":3364},{"_1223":3237,"_1477":143,"_1759":135},"Новейшие","Продавайте онлайн","Закрыть","карусель","слайд","{x} из {y}","Навигация по региону","Закрыть навигацию по региону","Открывает внешний сайт в новом окне","Вернуться наверх","Главное","Связанные страницы","Перейти к содержанию","Отклонить баннер","Узнать больше о {title}","Внешний источник: "," (Открывается в новом окне)","Логотипы","Закрыть модальное окно","Картинка в картинке","Далее","Назад","Текущая","Предыдущая страница","Следующая страница","Перейти к слайду {{x}} из {{y}}","Логотип Shopify","Логотип партнеров Shopify","Навигация по отзывам","Отзывы","Следующий отзыв","Предыдущий отзыв","Воспроизвести отзыв","Пауза отзыва","видео","Воспроизвести видео","Пауза видео","Отключить звук в видео","Включить звук в видео","Значок поиска","Закрыть поиск","Поисковой запрос","Выполнить поиск","Специальное предложение: получите 6 месяцев POS Pro за{{incentivePrice}}/месяц","Получите ставку {{rate}}% по картам на сумму до {{gpvLimit}} долларов США личных продаж в течение первых {{length}} месяцев.","Применяются условия","Принять все","Мы используем файлы cookie (и другие подобные технологии) для многих целей, в том числе для улучшения вашего опыта использования нашего сайта, а также для рекламы и аналитики. Нажмите "Принять все", чтобы принять эти варианты использования. Более подробную информацию читайте в Политике в отношении файлов cookie.","ОК","Shopify использует файлы cookie для обеспечения необходимой функциональности сайта и улучшения вашего опыта использования. Используя сайт, вы соглашаетесь с Политикой конфиденциальности и Политикой в отношении файлов cookie.","Отклонить все","Аргентина","Австрия","Австралия","Бельгия","Болгария","Бразилия","Беларусь","Канада","Швейцария","Чили","Китай","Колумбия","Чехия","Дания","США","Испания","Германия","Финляндия","Франция","Великобритания","Греция","Гонконг, САР","Венгрия","Индонезия","Ирландия","Индия","Италия","Япония","Корея","Литва","Малайзия","Мексика","Нигерия","Нидерланды","Норвегия","Новая Зеландия","Перу","Филиппины","Польша","Португалия","Румыния","Швеция","Сингапур","Таиланд","Турция","Тайвань","Вьетнам","ЮАР","Болгарский","Чешский","Датский","Немецкий","Греческий","Английский","Испанский","Финский","Французский","Хинди","Венгерский","Индонезийский","Итальянский","Японский","Корейский","Литовский","Норвежский (букмол)","Голландский","Польский","Португальский","Португальский (Португалия)","Румынский","Русский","Шведский","Тайский","Турецкий","Вьетнамский","Китайский упрощенный","Китайский традиционный","Скачайте приложение Shopify из Google Play","Скачайте приложение Shopify из Apple App Store","QR-код для скачивания из","Отсканируйте для установки","Скачайте мобильное приложение Shopify POS из Google Play","Скачайте мобильное приложение Shopify POS из Apple App Store","Отсканируйте или нажмите ниже для установки","Страна","Выберите один вариант","Выберите страну","Подать заявку на ранний доступ","Подать заявку на доступ","Скачать документ","Войдите, чтобы начать","Войти","Зарегистрироваться бесплатно","Платформа для предпринимателей, а также малого и среднего бизнеса","Коммерческое решение для развития цифровых брендов","Решения для крупнейших мировых брендов","Поговорите с отделом продаж","Показать меньше","Показать больше","Мы предлагаем скидку 25% на годовую подписку, если вы выберете тарифные планы Basic, Grow или Advanced. Если вы выберете трехлетний план Shopify Plus, мы предложим ежемесячную скидку и более низкие различные онлайн-цены за использование платформы.","Изучите варианты","Приложения, которые помогают вам продавать {{vertical}}","Некоторые популярные приложения, используемые другими продавцами","Посмотреть больше рекомендуемых приложений","От {{partner}}","Страница","Начать пробный период","Попробуйте Plus","Откройте магазин","Адрес эл. почты","Введите электронную почту","Вы соглашаетесь получать маркетинговые эл. письма от Shopify.","Кредитная карта не требуется. Вводя адрес электронной почты, вы соглашаетесь получать маркетинговые эл. письма от Shopify.","Попробуйте Shopify бесплатно в течение {{trialLength}} дней","Попробуйте Shopify бесплатно и изучите все инструменты и сервисы, необходимые для запуска, ведения и развития вашего бизнеса.","Вводя адрес эл. почты, вы соглашаетесь получать маркетинговые письма от Shopify.","У вас нет магазина Shopify? Начните бесплатно, а затем получите первый месяц за {{paidTrialAmount}}.","У вас нет магазина Shopify? Начните бесплатно, а затем получите первые {{count}} месяца(-ев) за {{paidTrialAmount}} в месяц.","Эл. почта","Оглавление","Возникла ошибка, попробуйте позже","Неверный формат адреса эл. почты","Готово","Регистрация","Этот контент не загружается из-за технической проблемы","О Shopify","Все возможности","Все продукты","Изучите все продукты и функции Shopify","Найти бизнес-приложения","Продавайте оптом и напрямую","Бизнес-для-бизнеса (B2B)","Остаток","Банковские операции","Оплата счетов","Блог Enterprise","Блог продавца","Блог о розничной торговле","Заимствование","Брендинг","Создайте бренд с нуля","Выглядите как профессионал и помогите клиентам наладить связь с вашим бизнесом","Сборка","Бесплатные стоковые фотографии","Бизнес-энциклопедия","Надежное финансирование бизнеса","Развитие бизнеса","Масштабируйте бизнес","Генератор названий компаний ","Шаблон бизнес-плана","Виды бизнеса","Кнопка \"Купить\"","Превратите существующий веб-сайт или блог в интернет-магазин","Изучить кнопку \"Купить\"","Капитал","Финансирование крупных розничных торговцев","Финансирование малого бизнеса","Журнал изменений","Ваш источник последних новостей","Обеспечьте быструю и плавную оплату","Расчет по заказам на мировом уровне","Рассчитывайте клиентов","Сообщество","События сообщества","Сравнить с Plus","Бизнес-курсы","Учитесь у проверенных экспертов","Калькулятор стоимости","Кредит","Бесплатная пробная версия","Документы","Изучите аудиторию","Получайте информацию о клиентах","Индивидуальная настройка","Станьте владельцем домена сайта","Домены и хостинг","Дропшиппинг","Интернет-магазин","Редактор интернет-магазина","SEO для эл. коммерции","Повысьте ваш рейтинг в поисковых системах","Создайте сайт","Все Editions","Маркетинг по эл. почте","Энциклопедия","Необходимые инструменты","Примеры","Сайты на продажу","Эксперты","Реклама на Facebook","Facebook и Instagram","Часто задаваемые вопросы","Возможности","Управляйте финансами и получайте доступ к финансированию","Автоматизация эл. коммерции","Автоматизируйте бизнес","Сообщество Shopify","Учитесь у успешных продавцов","Защита от мошенничества","Обзор бесплатных бизнес-инструментов","Инструменты для ведения вашего бизнеса","Бесплатные инструменты","Выполнение заказов","Сеть выполнения заказов Shopify","Аутсорсинг выполнения заказов и возвратов","Google и YouTube","Аппаратное обеспечение","Магазин аппаратного обеспечения","Помощь и поддержка","Получите круглосуточную поддержку","Центр помощи","Руководства по использованию","Прочитайте подробные бизнес-руководства","Генератор выходных данных","Деловой чат","Превратите посетителей в покупателей","Чат с клиентами","Рассрочка","Международные продажи","Продавайте по всему миру","Управляйте запасами и заказами","Управление запасами и заказами","Присоединяйтесь сейчас","Обучение","Кредитование","Конструктор логотипов","Управление","Управляйте всем","Управляйте бизнесом","Отслеживание продаж, заказов и аналитики","Рынок","Продвигайте бизнес на рынке","Привлекайте и удерживайте клиентов","Автоматизация маркетинга","Разработайте маркетинговый план","Инструменты маркетинга","Реклама, кампании по эл. почте и многое другое","Торговые онлайн-площадки","Международная торговля","Привлекайте покупателей на новых рынках с помощью инструментов международных продаж","Оценивайте эффективность","Аналитика и отчетность","Средний рынок","Перейти в Shopify","Сравните с другими платформами","Мобильное приложение","Отвечайте в режиме реального времени","Получайте оплату быстрее","Пресс-центр","Все новости компании и пресс-релизы","Найдите домен, изучите стоковые изображения и улучшите бренд","Присутствие в интернете","Продавайте онлайн с помощью сайта эл. коммерции","Омниканальная торговля","Управление заказами и доставка","Обзор","Партнеры","Обработка платежей","Настройка форм оплаты","Принимайте онлайн-платежи","Цены на Plus","Подкасты","Точка продажи (POS)","Продавайте лично","Популярные темы","Цены на POS","POS для малого бизнеса","POS с несколькими магазинами","Система инвентаризации POS","Android-POS","iPad-POS","POS-приложение","Программное обеспечение POS","Обзор цен","Закупка товаров","Найти товары для продажи","Товары для продажи","Генератор QR-кодов","Исследования","Ресурсы","Розничные POS","Продавайте в розничных точках, временных торговых точках и т. д.","Каналы продаж","Охватите миллионы покупателей и увеличьте продажи","Каналы для соцсетей и торговых площадок","Продавайте через все каналы","Группы клиентов","Продать","Продавайте везде","Развивайте бизнес в интернете","Продавайте товары","Продавайте онлайн или лично","Выполняйте заказы быстрее","Доставляйте заказы быстрее","Управление запасами","Блог Shopify","Советы по бизнес-стратегии","Исследования конкретных ситуаций","Сравнение Shopify","Сравнение с другими платформами","Контрольные списки, руководства и инструменты для перехода","Разработчики Shopify","Создавайте с помощью мощных API Shopify","Забота о клиентах","Крупные предприятия","Интернет-магазин Shopify","Точка продажи Shopify","Shopify по сравнению с BigCommerce","Shopify по сравнению с Salesforce","Shopify по сравнению со Square","Соцсети","Интеграция с соцсетями","Стратегия для соцсетей","Превратите соцсети в каналы продаж","Сбыт в соцсетях","Решения","Управление персоналом","Начать","Начните бизнес","Создайте бренд","Стоковая фотография","Настройка магазина","Используйте мощные функции Shopify, чтобы начать продавать","Темы магазина","Настройте магазин","Истории успеха","Налог","Срочные кредиты","Магазин тем","Перейти на Plus","Видео","Торговая площадка Walmart","Способы продажи","Доменное имя","Что такое Shopify?","Как работает наша торговая платформа","Что нового","Реклама и кампании","ИИ","Аналитика","Оформление заказа","Настройте и расширьте Shopify","Скидки","Домены","Эл. почта и чат для клиентов","Финансы и финансирование","Получайте оплату","Глобальный","Последние обновления","Маркетинг и аналитика","Непрерывные инновации","Онлайн","Заказы и ассортимент","Платежи","Точка продажи","Цены","Продукты","Продавайте где угодно","Доставка","Крупнейшая торговая экосистема","Документация для разработчиков, CLI и многое другое","Социальные сети и торговые площадки","Налоги","Темы","Конструктор сайтов","Автоматизация рабочего процесса","О","Доступность","Партнерская программа","Документация по API","Демонстрация приложения","Разработчики приложений","Дополненная реальность Shopify","Темы блога","Черная сборка","Нативная сборка","Компания","Информация о компании","Контактные данные","Связаться с Shopify","Измените страну или регион.","Страна/регион","Выберите регион и язык","Выберите регион","Степень разработки","Разработчики","Справочный центр Shopify","Доменные имена","Бизнес в дропшиппинге","Хостинг эл. коммерции","ПО для эл. коммерции","Экономический рост","Партнеры Shopify","Игры","Глобальное воздействие","Больше ресурсов","Нанять партнера","Лидерство","Управление файлами cookie","Поддержка продавцов","Мобильная коммерция","Сайт электронной коммерции","Конструктор интернет-магазина","Платформа","Пресса и СМИ","Пресс-релизы","Настройки конфиденциальности","Поддержка","Розничная онлайн-торговля","Начальная настройка","События Shopify","Корзина","Воздействие соцсетей","Круглосуточная поддержка","Поддержка клиентов","Поддержка тем","Используйте Shopify с уверенностью. Наша платформа была оценена и сертифицирована:","Видеоуроки","Аффилейт","Карьера","Форум сообщества","Сравните Shopify","Настройки файлов cookie","Курсы","Документы для разработчиков","Экосистема","Инвесторы","Юридические вопросы","Политика конфиденциальности","Статус обслуживания","Карта сайта","Устойчивое развитие","Условия обслуживания","Чат Shopify","Спросите что угодно","Сбросить чат","Добро пожаловать в Shopify.","Чем я могу помочь?","Получить демо-версию","Перейти на Shopify Plus","Как перейти на Shopify Plus?","Получить информацию о ценах","Я хочу получить информацию о ценах","Связаться со службой поддержки Shopify","Мне нужна помощь с моим магазином Shopify","Получить Shopify POS для моего бизнеса","Поговорите с экспертом по розничным продажам","Узнайте больше о программном обеспечении POS","Связаться со службой поддержки розничной торговли","Почему предприятия выбирают Shopify?","Сравнить Shopify с другими платформами","Сравнить Shopify с другими корпоративными торговыми платформами","Узнать о миграции на Shopify","Узнать о миграции предприятий на Shopify","Генерируемые ИИ ответы могут содержать ошибки. Всегда проверяйте информацию.","Рассматриваете Shopify?","Задайте вопрос нашему ИИ-чату","Привет 👋🏻! Спасибо, что посетили Shopify. Что привело вас сюда сегодня?","Запланировать встречу","Запланируйте 15-минутную встречу {{firstName}} {{lastName}}","Изменить время","Ничего не работает","Запланируйте звонок с экспертом","Копировать значок как SVG","Копировать значок Shopify как SVG","Копировать логотип как SVG","Копировать логотип Shopify как SVG","Получить активы бренда","Скачать активы бренда Shopify в zip-архив.","Скопировано","Параметры сохранения логотипа","Значок загрузки","Почему Shopify","Быстрый старт","Завтра вы уже сможете продавать.","Перейти на Shopify","Привлекайте больше клиентов. Увеличивайте продажи.","Нам доверяют корпоративные бренды","Независимо от масштабов, задач и амбиций вашего бизнеса.","Ваш увлеченный коммерцией ИИ-помощник.","Лучшая в мире система оформления заказов","Доказано, что это повышает конверсию.","Встроено в каждый магазин","На всех рынках","Аккаунты клиентов","Бизнес-размеры","Отрасли промышленности","Мобильное устройство","Велосипеды","Одежда, обувь и аксессуары","Мебель и декор дома","Подарки, хобби и игрушки","Гольф","Оборудование, краска и расходные материалы","Лыжи и сноуборд","Спорттовары","Вино, спиртные напитки и пиво","Приложение Shop","ИИ-чаты","Коммерция для агентов","Создавайте решения с помощью наших инструментов для агентов","Перенаправление...","У вас нет магазина Shopify? Начните бесплатно, а затем получите первые {{count}} месяца(-ев) за {{paidTrialAmount}}/мес.","ОАЭ","Израиль","Пакистан","Попробуйте Shopify","Впервые работаете с Shopify? Начните с {{trialLength}}-дневного бесплатного пробного периода","Интересует Shopify? Попробуйте бесплатно","Пока ждете, попробуйте Shopify","Начните бесплатный пробный период и ознакомьтесь со всеми инструментами, необходимыми для развития вашего бизнеса.","На старт. Внимание. Продавайте.","3 дня бесплатно","Продлите пробный период за {{paidTrialAmount}}","Получите до {{maxGmvCredits}} в виде кредитов","Задайте любой вопрос...","Отправить","Остановить генерацию","Возникла проблема с загрузкой помощника","Обновить страницу","Не удалось запланировать встречу. Пожалуйста, повторите попытку позже.","Выберите язык","Подтвердить","Китайский","Хорватия","Словения","Словакия","Хорватский","Малайский","Словацкий","Словенский","Получите {{paidTrialLength}} мес. бесплатно","Попробуйте Plus и зарабатывайте","Мы предоставляем скидку при оформлении годовой подписки на тарифы Basic, Grow или Advanced. 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